So as a lot of owners will be aware I have a pretty nice ad budget and I go out and purchase advertising to promote my sites on a fortnightly basis. However I have noticed that it is becoming a lot harder to get value for money in advertising and what follows is my thinking behind this.
Over the past 6 months the TE industry has taken what is possibly the biggest knock that has ever come its way in the fact that the most used payment processor decided it did not like our business model because some unscrupulous people used it as a front for an illegal investment site. But what effect has that had on my advertising budget.
Well with that event we lost a lot of activity and also a lot of sites went offline, the later should be a good thing for my ad budget right? Well yes that bit is but the issue I am having is with the first point.
When sites lost some of their activity and some did take a massive dive almost over night, that does a few things. Less activity means the less hits sites have to sell but at the same time it means less people logging in.
Now any of you that I have purchased advertising knows I am a huge fan of login ads and used to buy a lot, Sometimes in the hundreds of dollars per week stage too.
The thing is while loss of activity does not mean credit prices should be reduced, having say two thirds of the people logging in means you should really look at your login ad prices.
I purchased on some TE’s $3 a day ads and they are just not worth it now for the few people that login. In fact a login ad now on most single sites is not worth it for just one day.
So now is the time to evaluate your login ad prices and I am also going to give you the opportunity to promote them here too for free.
Have a look what they are set for and if they are selling. If you are not selling them at $3, $2 a day then they are priced too high. In fact most sites out there have not got a single booking so you as an owner need to look and say, my login ads need reducing in price. Now I am not saying sell them for $1 a day even tho that is a reasonable price at most TE’s now due to return on investment because selling something for $1 is just not worth it when you factor in the transaction fee.
But maybe instead then you should be thinking, now the daily price has reduced further than viable to sell daily so you should consider a weekly login ad spot. (Ps if you sell it weekly set it for people to view each day not just once in the week or if has no real benefit of being a weekly rather than daily ad)
So if you an owner logs n=in and has a look how many login ads your selling, decides that it is not enough and re evaluates your prices then feel free to grab some attention and free promotion by commenting below with your new price etc.
This being said I evaluated mine and because of the slight drop in activity i have reduced mine from $9.99 per day to $7.99 per day and they are shown on all 10 of my sites for the whole day. This makes it just $0.80 per site per day.