This is something I have been thinking about for some time now. I have come to the conclusion it is because some peoples advertising is too narrow.

Where should I advertise to get more members? is something I get asked a lot by people who own sites or are trying to build a business online.

When I ask them where they are advertising at the moment, I realize the big problem. Their advertising is too narrow.

What do I mean about this?

Well, some people hang out in a group of badge collectors and some people hang out collecting gold.

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