So at the moment there is a lot of talk about list building and wether when promoting in Traffic Exchanges and Mailers you should be List Building or not.

It was mentioned in a post this week at Hit Exchange News and also Scott Rohn mentioned it a few times in his surfing critique video on his blog too but what is all the fuss about.

We see people promoting splash pages as an affiliate for a site they belong to in order to gain referrals and earn affiliate commissions etc but what difference does list building make and didn’t everyone say we should be promoting using splash pages anyway?

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