Well there has been a lot of talk around the TE and Mailer business of change over the last month and half as this PP issue hits more and more sites and even those that have not been hit have seen a massive down turn in sales and activity and this then raises a point of what do you think should change in our area of business.
I am someone who always has strong views on a variety of things and after doing a lot of research into this as you will see from the last couple of posts I believe now is the time to change things for the better so lets start with what do I think should change.
The down turn in activity is mainly down to the fact that people who surfed for cash prizes etc and bribes like that are not surfing as much because more than likely they was just topping up a bit of an income to their PP account and now a lot of sites cant use that they have gone off to concentrate on the other sites they use to gain a little income.
The one thing we do have still is the actual reason for these things existing and that is to trade advertising and that has not stopped or gone anywhere but the down turn in activity highlights to me that the majority of the people that have been around this niche for a while now have been focused on the making a few pennies more than the actual advertising.
This is one thing I have been very passionate about and that is the real power of these things, I t has always baffled me why people used to concentrate on surfing for a few cents per day and owners encouraged that too by paying it when instead members could have used the traffic to promote their own sites or affiliate links and earn a much better income via a new customer or a lead that earns from an affiliate program.
To me it seems odd because most people come online to build up a business and an income and yet a lot have ended up chasing the pennies that is more like a job than building a business through gaining customers etc. If you here to build a business then build one, why work at something that is like what a lot do and want to get away from.
Anyway so back to the point, I think we need to concentrate more on the advertising as that is what we are an advertising service and people using a good advertising service can as mentioned before make a lot more money than if they surf for other reasons by building their own business.
So that being said my view is all the fluff, games and cash rewards etc all need to go, there nothing more than distractions and bribes and we should not have to bribe people, if the advertising is good quality it should sell itself. This is important for another reason, if you have all this fluff and bribes you get people in there that are attracted to that and not the actual advertising. More than likely most of the people now seeing your website are not actually looking for your sites but the fluff and bribes. If the site was full of just people doing the same as you, swapping views of their sites then the quality of views would be so much higher again.
I understand some like the gamification and opening up to the world way however thats what sites like stumble upon are for, general viewing. This traffic swapping niche was very much just people with their own websites showing each other their sites and then using each others services. Opening to the world just dilutes as a lot are there causally looking and your ad site will not appeal to a granny looking for knitting patterns will it.
Second thing in my view is the income opportunity that a lot of us have portrayed and I am as guilty as anyone here for this part. Lets start by saying that we have not done anything wrong or anything illegal but what we have done is focus on one part that makes it seem like an income opportunity to others.
This in my view is why some people like PP are looking at our sites and saying its an income opportunity because sometimes different percentages of commissions are paid on different memberships etc meaning it appears that some take an upgrade just to earn more commissions so you can see where there thinking comes from.
The majority of affiliate programs online and safe ones are one flat rate commission and the affiliate program is separate from the main parts of the site too. I think thats why things like JV Zoo and the like are not affected by this as the affiliate program is separate. That to me really needs addressing also. Remember the time when traffic exchanges never even had affiliate programs?
So lets sum up my views here. Address affiliate programs and the actual need for them, Aim back at advertising quality and that as the main/only service, remove the fluff and bribes that attract people that do not want to ad swap.
Now, what do you think, please comment below as this is what could adjust and shape the end plans I have for my sites and the future. Not having your say now could mean the sites change away from what you want.
P.S. Happy thanksgiving to all those in the US and if you login to my sites today I have a little gift for you, no sales (They come tomorrow as today is about giving)