This is something that I have been thinking about for quite a while.

The idea sort of came about when I was thinking about new mailers that open they have a great click through rate for a while then it evens out and steadies out.

As the site grows, the clickthrough rate tends not to increase with the growth and I have been putting that down to people just not clicking emails and forgetting as such about the site.

So with people not really clicking or opening or reading the emails it can be a big drain on your mailing credits/sends.

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Many of you will know that I like to try things that are a bit different to the norm and then track and test the results to see how it goes.

You will notice that I tried selling one big pass that got you upgraded at all my sites but this didn’t seem to work to well but I had to try it for 6 months to see how it went.

I have also recently tried removing credit sales from sites and using special offers and that was after testing the normal special offers in the site like others do so I thought I would share some results with you and show you what I found out.

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So at the moment there is a lot of talk about list building and wether when promoting in Traffic Exchanges and Mailers you should be List Building or not.

It was mentioned in a post this week at Hit Exchange News and also Scott Rohn mentioned it a few times in his surfing critique video on his blog too but what is all the fuss about.

We see people promoting splash pages as an affiliate for a site they belong to in order to gain referrals and earn affiliate commissions etc but what difference does list building make and didn’t everyone say we should be promoting using splash pages anyway?

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This is something I have been thinking about for some time now. I have come to the conclusion it is because some peoples advertising is too narrow.

Where should I advertise to get more members? is something I get asked a lot by people who own sites or are trying to build a business online.

When I ask them where they are advertising at the moment, I realize the big problem. Their advertising is too narrow.

What do I mean about this?

Well, some people hang out in a group of badge collectors and some people hang out collecting gold.

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