Latest Comments

  1. This is a very good post. I have actually been wondering why some website owners have not dropped their prices for logins. It is obvious that TE world took quite a hit and in order for everyone in this industry to benefit. There has to be changes made for everyone to still succeed.

    • Steve Ayling says:

      Agreed, I was going to write about the fact a lot of owners seem to just be carrying on as if nothing has happened and I really think that is a dangerous route as that could just happen to more payment options and then it gets worse and worse but I decided that maybe people are making changes like me just so much work on the back end that its not noticeable much to people yet. Lets hope more do make changes.

  2. It takes time for things to balance out, but the industry is adapting and I think it’s going to be ok!

    • Steve Ayling says:

      Yep a few of us have some good changes planned to make business sustainable for the future and Traffic Exchanges will continue to live 🙂

  3. leonemarziano says:

    Great post Steve, my login spotlights are just $1 a day because I’d rather they sell and get some money rather than have them overpriced and get nothing. I’m actually doing a buy one get one free sale so thats $0.50 a day! I had also reassessed my startpage prices and reduced them to reflect the lower surfing numbers. I’m seeing an improvement though, so hopefully 2017 will be brighter for us.

    • Steve Ayling says:

      🙂 great to see action being taken. TE Search for anyone wondering where these good deals are 🙂

  4. Jon Olson says:

    Not a fan of this idea and what we should be doing is adding more VALUE to our advertisers, not lowering prices.

    Figure out how to get more people logging in, so log in ads sell more. Give more value to the advertiser. That’s the questions what we should be asking, how do we give more value to our members….

    Advertisers will come in droves if we figure out how to give them more.

    I really think lowering prices is a dangerous game to play. No one wins when we are chasing pennies.

    • Steve Ayling says:

      That is not exactly what I meant by it, Yes make changes and get the activity up, more logging in etc but what I mean is that most places I bought login ads previously are not doing this, They are half as active as they was and the value of that login ad is half of what it is now. It is not about lowering all prices as I mention credit prices if anything with less TE’s and less penny chasers are worth more. It is completely about if a site sold a login ad for $3 a day and had 300 people log in but now only has 150 people login then it is not worth 3.00 a day more like 1.50

      Like I said in the post make them for sale weekly instead of daily that then makes them worth say $10 a week a higher selling price than the $3 so not really anything about chasing pennies. Have a look around, some have not sold a single day for months now, That shows the price is completely wrong.

      • Jon Olson says:

        Dude I’m too focused on my stuff to pay attention to what others are doing lol

        But I hear what you are saying. I just think owners dont ask the right questions….They need to ask how can they get activity up (which adds value) the problem is most people just think….

        I’m not selling…Ok, let’s lower prices.

        That’s a problem.

        • Steve Ayling says:

          Indeed but that takes time, and it has been a few months since all this kicked off now and yet my tracking is showing most sites are getting less logging in all the time so there just not doing that increasing thing.
          People log in and see that it has not got any bookings and that looks like its worthless, things are only worth what people are willing to pay and if the got activity up to what it was then the price they had it before (If it was selling before as a lot wasn’t then) then that would be the value again.
          In my case activity has slowed because im promoting less because im making a lot of business changes so im charging the 20% less to reflect the 20% less activity I have, After all changes if it goes up to 150% then my price will prob go up that too 🙂
          The whole point of the post is that I have money here to spend and Im trying to buy login ads but im not paying the price I was paying when most are not selling now cus they have half the hits they did have to them 🙂

  5. warriorlady says:

    Well, imho.d.. you both make great points. However, I agree with Jon – do not lower them for any reason Now your idea Steve,instead increase the amt of time for a stipulated time, that price will cover.

    People are not going to be happy when you try to raise them again.

    Change your approach to your advertising. Preselll the idea of double the pleasure at no price increase.

    Lower logins are the result of seeing what was. Attract, engage and grow with the benefit to them now to advertise with you.

    It’s a great time to experiment, not drop the ball.

    • Steve Ayling says:

      How exactly would you do that, They are called daily login blasts, you cant increase it to a day and a half to make up for the amount of logins reduced by, It is advertised over 10 sites its not an over the night thing to make the sites gain more logins at all 10 sites. Im not after increasing logins by bribing people to login, the reason they have reduced is because its natural peoples wants now not bribed to.

      At the end of the day you can agree with which ever way you feel is right but as the number of views they get per day on a daily login ad has reduced by 20% I have reduced the price by 20% to reflect that.

      In the case of other sites, my point was that they are not selling any and have not sold any for say $3 a day and the reason is that it is not worth that much in sense of return on investment. If they made the daily price a weekly price then yes maybe it is worth a go but its still reducing the price per day when you break it down. The point is that the logins have not increased since October so that trying to get more logins is not working.

  6. Tony Tezak says:

    HJmmm… I have seen lots of folks lowering their prices from credits, impressions, upgrades and even badges. To me personally, it makes no sense to try and sell something at a price that the market won’t support. It’s a new world.

    If I manufacture widgets and try to sell them at $50 and they don’t sell as a businessman I need to lower the price and try to unload them. I don’t keep the price at $50, sell none and go broke. lol!

    At the same time, I agree that we need to try and increase value to our members.

    • Steve Ayling says:

      Yup, hit the nail on the head. Some of the sites could increase logins by ten times, when a potential advertisers sees that none have been bought for the price asked then regardless of the increase in activity they will still think they are not worth buying or someone would have bought one, I have a steady stream of sales for my login ads and if the purchase rate slows lowering the price can bump the quantity sold back up again like it did today. I’m happier to have had 6 x 7.99 sales today for them than one or no 9.99 sales 🙂

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