Please Note: A few people have expressed concern about how this post sounded lumping together penny clicking and gamification. I would like to point out I included a OR in the post to mean they was different things however both reasons for TE change. In the future posts that this serves as an introduction for it will explain what is meant by they are both changes and clarify that I did not mean they was the same thing and just two different niches and ways some exchanges have gone.

People keep using the word change and mentioning how traffic exchanges have moved on with the times and moving on is something I cant deny has happened but is it for the better?

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