This is something that I have been thinking about for quite a while.

The idea sort of came about when I was thinking about new mailers that open they have a great click through rate for a while then it evens out and steadies out.

As the site grows, the clickthrough rate tends not to increase with the growth and I have been putting that down to people just not clicking emails and forgetting as such about the site.

So with people not really clicking or opening or reading the emails it can be a big drain on your mailing credits/sends.

So yesterday I was having a look about in Mail Our List my awesome mailer and I noticed a lot of people that had not clicked an email link in 6 months or more.

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