I have spent the past week changing my ads and deleting email templates everywhere so that they now promote my Traffic Club and members area instead of the sites that I sold.

While I was doing that I thought before deleting all these I should have a look and see which have been the best performers in relation to the mailers, so I logged in to my tracker.

I had a look at how many hits the mailers sent me and the click through rates as well as looking at the results in both signups and generated sales from those signups.

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This is something that I have been thinking about for quite a while.

The idea sort of came about when I was thinking about new mailers that open they have a great click through rate for a while then it evens out and steadies out.

As the site grows, the clickthrough rate tends not to increase with the growth and I have been putting that down to people just not clicking emails and forgetting as such about the site.

So with people not really clicking or opening or reading the emails it can be a big drain on your mailing credits/sends.

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