Please Note: A few people have expressed concern about how this post sounded lumping together penny clicking and gamification. I would like to point out I included a OR in the post to mean they was different things however both reasons for TE change. In the future posts that this serves as an introduction for it will explain what is meant by they are both changes and clarify that I did not mean they was the same thing and just two different niches and ways some exchanges have gone.

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Today a fellow marketer and TE owner posted a blog post about the future of traffic exchanges and being someone who feels very passionate about TE’s and quality traffic I just had to write a reply.

You can read Barry Langdon’s Blog post here

But here is my reply which I thought would be good to share..

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This is something I have been thinking a lot about over the last couple of years.

Traffic exchanges as the name suggests used to be all about traffic.

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