As someone who has built over 25 Traffic Exchanges and Mailers since 2003 (Either for myself or others) I know what it takes to make a Traffic Exchange or Mailer stand out from the crowd.

The trouble with Mailers and Traffic Exchanges is that most owners get something wrong right from the start. It is huge and it can really affect how their site does.

In fact, getting this wrong is the biggest cause of so many owners not being able to make ends meat let alone a profit from their site.

So before we get into what exactly the main issue is let me explain a little about my good friend Tony Mathews.

He opened Atlas Safelist over a year ago now after purchasing the LFMVM script. He was really happy when he opened the doors on his mailer but things did not quite go to plan.

After a while (Just about a year ago now) Tony came to me with just 27 members. He wanted what every other new owner wants and that is hundreds of members using the site daily.

So I had a look over the site for him and immediately spotted the big issue.

He had made the same huge mistake that a lot of owners make when they open their site.

So, let’s find out what that huge mistake is and what you can do about it.

Tony had opened the doors using the same standard out of the box theme and sales page that everyone else was using. Yes, he had changed the colors a little and added his own header image but the site still looked like all the other standard ones.

When you surf you will see lots of sites that use the same out of the box standard look. Not many, if any of them have lots of members and most, don’t make much money either.

There have not been many people like me in the Traffic Exchange world that spent the amount that I have spent on advertising. Back in the day, I used to spend $600 a week on promoting my sites.

But would I ever buy ads in a site that uses the out of the box standard theme? No!

Why? you may ask.

Well, the way I look at it is this. Why would I spend $50 at a site that has not even invested $50 in the look of the site? Not only that but. It is like no time or effort has been spent on it to even have a go at changing the look themselves.

I understand that if you are new then you might not know how to change the look but a plumber does not throw together a very basic site and expect to get lots of jobs just like that. You have to invest in your business in either money or time.

If you are not sure how to do it yourself then you need to hire someone that can.

Simply out of the box, standard looks just do not cut it and actually are making the whole industry look cheap and amateurish.

If you see an item in the shop in a crappy basic package or the same item in a really nice all singing and dancing colorful package which one do you think sells more?

If you do not know how to do it yourself then people like me can be hired to help you. In fact, I have a special sale on right now for a brand new look to your site just to combat the issue above and move the TE and Mailer world standards back up to where they should be.

Login to my Ready To Go Traffic Sites for free and see what I can do for your site today!

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  1. elizabeta says:

    Nice reading and so true.

  2. Hey Steve,

    I’ve come across Atalas Safelist several times but only known the new design. It would be interesting if you could put up a comparison of the old and new designs. Or maybe add a galary on your site with before and after shots.

    I do have a question about the special offer. Does that only count for redesigning an existing site or does it work with crating a new site as well?


    • Steve Ayling says:

      Hi, It can be used for new sites but you might also need some other bits for the site that is not included in that deal. Have a look at our complete site options inside. As you already had a site from me I can sort you a discount out on them too 🙂

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